OUTPUT LEVEL
RNCP 40591
Level 7 Professional Certification
TRAINING DURATION
2-year work-study program
AREAS OF ACTIVITY
Business Engineer, Sales Director, Export Manager, Commercial Director, Business Developer, Customer Relationship Manager, Project Manager, Key Account Manager, Customer Experience Director, or Business Unit Manager.
COMMERCIAL STRATEGY MANAGER
The MBA in Sales Strategy at IDRAC Business School trains professionals to lead sales strategy and business development. Open to students with a three-year college degree, this work-study program combines business strategy, business development, team management, and customer relationship management. It also addresses issues related to artificial intelligence, data, digital transformation, and corporate social responsibility.
The Grasse campus, a branch of the Nice campus, offers this two-year program.
- Gain expertise in business strategy and business engineering.
- Be able to lead a company's business development efforts.
- Develop skills in management, negotiation, and project management.
- Mastering Digital Tools and AI to Drive Sales Performance.
- Prepare students for positions of responsibility in a national or international setting.
Develop and implement a sales strategy.
Analyze a company's economic and competitive environment.
Organize a market intelligence program that incorporates data and artificial intelligence.
Develop new business opportunities and create complex business proposals.
Drive sales performance and the customer experience.
Manage teams and lead sales projects.
Develop and maintain a professional network.
Integrate CSR, digital transformation, and innovation into the business strategy.
2-year program
Work-study program: 2 weeks at a company / 1 week in class
Apprenticeship contract or professional training contract.
Admission is open to candidates with a three-year post-secondary degree or a Level 6 certification. Admission is also possible with a lower-level degree and at least one year of experience in a sales role.
Selection Process: Online application, individual interview with a presentation in English.
CONTACT idrac BUSINESS SCHOOL
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Grasse Campus – Le Palais
18 rue de l’ancien palais de justice
06130 Grasse
