OUTPUT LEVEL
Bachelor's Degree | Level 6
RNCP 35924
TRAINING DURATION
1 year
AREAS OF ACTIVITY
Distribution • Retail and Mass Merchandising • Business Services • E-commerce • Specialty Retail
IN PARTNERSHIP WITH ISM FÉNELON
BACHELOR'S DEGREE IN BUSINESS ADMINISTRATION—TRADE, SALES, AND MARKETING TRACK
The Bachelor’s Degree in Management is a third-year program designed to develop operational expertise in the fields of business, sales, distribution, and marketing. Offered by CNAM PACA in collaboration with ISM Fénelon, this program enables students to better understand the business environment and to master the methods and tools necessary for developing sales and marketing activities. It prepares students to participate in projects and carry out assignments with a significant degree of autonomy and responsibility.
Gain practical expertise in business operations, sales, distribution, and marketing.
Understand the economic environment and the challenges facing the company's development.
Develop the skills needed to lead sales and marketing projects.
Be able to apply professional methods and tools with a high degree of independence.
Prepare students for entry into the workforce in the fields of business, marketing, and business development.
Analyze the company's economic and business environment.
Master the fundamental techniques of business and sales.
Implement sales and marketing initiatives.
Understanding the challenges of distribution and business development.
Use professional marketing methods and tools.
Help develop projects and business activities.
Analyze needs and help define appropriate actions.
Work independently and take responsibility for carrying out tasks.
A one-year program equivalent to the third year of a bachelor's degree.
Scheduling in accordance with the guidelines established by ISM Fénelon and CNAM PACA.
The bachelor’s degree program is open to individuals who have earned 120 ECTS credits (a two-year post-secondary diploma, a Level 3 professional certification registered with the RNCP, or completed the first and second years of a bachelor’s degree in Law, Economics, and Management), to those who demonstrate a level of two years of post-high school education (Validation of Higher Education Studies – VES), as well as those demonstrating professional or personal experience (VAE and VAPP).
CONTACT ISM Fénelon
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Grasse Campus – Visitation
15 boulevard Jacques Crouet
06130 Grasse
