OUTPUT LEVEL
Bachelor's Degree | Level 6
RNCP 35924
TRAINING DURATION
2-year work-study program
TARGETED OCCUPATIONS
Marketing Director, E-commerce Director, Digital Strategy Manager, Social Media Manager, Digital Marketing Manager, …
MASTER'S DEGREE IN DIGITAL AND BUSINESS STRATEGY IN THE AGE OF AI
The Digital Marketing and Sales Strategy Manager program prepares professionals to design and implement marketing, sales, and digital strategies in a constantly evolving environment. This career-oriented certification program combines marketing, omnichannel communication, digital transformation, management, and artificial intelligence. Offered as a work-study program, it enables students to develop their skills while gaining hands-on experience in a corporate setting, preparing them for leadership roles in the marketing and digital sectors.
Gain strategic expertise in marketing, communications, digital, and management.
Mastering the drivers of digital transformation in businesses.
Be able to design and implement innovative strategies focused on performance and the customer experience.
Integrate developments related to artificial intelligence into professional practices.
Prepare students for leadership roles in marketing, digital, and business.
Develop and implement marketing and sales strategies.
Develop omnichannel communication strategies.
Develop and implement digital strategies.
Analyze customer behavior and expectations.
Improve the sales experience and performance.
Integrating artificial intelligence and new technologies into marketing strategies.
Supporting organizations' digital transformation.
Manage projects and teams in a digital environment.
Work-study program.
Alternating between periods of training and periods of work experience.
Applying the skills acquired in a professional setting.
Holders of a three-year college degree, an RNCP Level 6 certification, or 180 ECTS credits (in marketing, communications, business, management, or digital studies)
Alternatively, applicants must demonstrate significant professional experience in the field
Accessible through the VAE (Validation of Acquired Experience) process and by skill modules.
Apply at:
– Application review
– Individual interview to assess motivation
CONTACT ISM Fénelon
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Grasse Campus – Visitation
15 boulevard Jacques Crouet
06130 Grasse
